SIMS

Juice

ALL MOUNTAIN/FREESTYLE'ER

MADE IN THE U.S.A.

The versatility of Micro Camber (what every other company calls camber these days) coupled with Vario Power Grip Sidecut makes for the most fun, playful, edge-holding trench digger ever created. Of course the Juice rips park, but it also shreds trees, tears up steeps, and floats like a butterfly and stings like a bee. 

JUICE

ALL MOUNTAIN / FREESTYLE

MADE IN THE U.S.A.

Once you ride it, you’ll have to buy it…because you’ll never be the same without it. The Juice now features our new Quad Carbon X configuration bringing you more pop and response than any other board. The versatility of Micro Camber coupled with Vario Power Grip Sidecut makes for the most fun, playful, edge-holding trench digger ever created. Of course, the Juice rips through the park, but it also shreds the trees, and tears up the steeps. Let forty years of product innovation drive your ride.

BLADE

DIRECTIONAL FREERIDE MACHINE

MADE IN THE U.S.A.

Tom Sims created the snowboarder and the snowboarder created the Blade. The Blade features an amazing modern/vintage directional shape and Traditional Camber. Micro Early Rise is added in the nose for quicker response and improved float. Our new Quad Carbon V has been added to the nose and tail enhancing laid out, old school carves just like Tom used to rip. The Blade is an American Made, all mountain, throwback style board with the technology of the future.